The Muli-screen experience
As a multi device digital agency, we focus on optimising our clients websites for multiple screens and devices to increase engagement from customers.
Mobile Friendly sites help turn users into customers
72% of users said that mobile-friendly sites were important to them.
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to purchase the service or product.
Not having a mobile-friendly site can help your competitors
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
79% of people who don’t like what they find on one site will go back and search for another site.
55% said a frustrating experience on a (mobile) website would hurt the perception of the brand.
Responsive Mobile Websites
Our own website (this website you are browsing) is responsive; if you resize your browser you can see how the different page elements rearrange to better fit your window.
Responsive design usually means serving the same content on a single URL and builds on the idea of ‘one web’.
Adaptive Mobile Website
This allows greater control over the content and features for a very different optimised mobile experience but can mean higher costs to maintain, especially given the amount of different devices on the market today.
So which is best for you?
Adaptive websites work well with very functional websites and when the mobile user experience needs to be significantly different or performance is crucial i.e. e-commerce.
Each technology has its own merits and the decision on which strategy is best for you can only be made after careful deliberation and by focusing on your customers needs and understanding your business objectives.
You can see examples of responsive websites, adaptive websites and apps on our mobile portfolio.